Hi, I'm Matt Bounds, freelance copywriter and technical marketing professional. I help businesses find the right words, strategies and tools to make more sales.
I have nearly 10 years' digital marketing experience and many more with content marketing, analytics and digital content production.
Pelican Digital Marketing is not a big agency. It's simply my trading name. I work from Mulgrave, in south east Melbourne.
My family and friends thought I was mad.
In 2007, I walked away from my profession of 17 years a financial market analyst and became a mid-life career changer.
I was disillusioned with the world of investment banking and could see the storm clouds of the GFC gathering in the distance.
I longed to make myself useful in the real world. I wanted to work with people who actually make things and solve problems that help others.
My skills were in hot demand in the growing field of internet marketing.
We didn’t call it content marketing in those days, but that’s essentially what I did—and some.
In the financial markets they call analysts, ‘salesmen who can write.’ They say the same of Copywriters in the marketing and advertising world.
I’d written newsletters for some of the most demanding and competitive players on the planet—thousands of newsletters and articles.
My employers and clients were all A-listers—names such as HSBC, Citi, ING, Merrill Lynch, Nomura, Dresdner Kleinwort and the once mighty Lehman Brothers.
I’d also had years of practise publishing my work on the electronic publishing systems that came before the internet: private digital networks such as Reuters, Bloomberg, Topic and Teletext.
And underpinning all of that, I was a number cruncher who could program, analyse and automate big data flows.
I’d even designed and built a state of the art web content management and delivery system from scratch; my very own WordPress style system for financial content.
Outside the financial world, friends had always complimented my writing. I’d helped a few of them write articles, papers and important letters.
I helped one friend write a sales letter for his IT business and was thrilled when it landed him several big accounts. I helped another write the internet dating profile that helped her find a husband. That was pretty cool, too.
So that’s where I started—copywriting.
At first, I freelanced for agencies as a copywriter and content writer.
Writing is still my number one, ‘enterprise level’ service.
I’ve expanded over the years to help small and mid-size businesses with strategy and technical marketing challenges they all face. I love the variety and the never ending process of learning new skills.
No matter the industry, marketing is now a technical discipline. Take a look at any fast growing startup these days and you’ll likely see a multi-skilled, technical marketer driving growth.
Content is still king, but you need to know how to find the right people and how to serve your content in the right format.
Small and mid-size businesses usually can’t afford the expense and slow lead times that go with large teams of specialists. They need broadly skilled creative generalists like me.
I chose it partly because I love birds, but mostly because well known animal names offer a powerful memory hack.
The pelican in my name gives me a head start over competitors. Why? Because you, the reader, have already made the subconscious association between me, my site and the instantly recognisable bird with it's large, pouched beak.
I can guarantee you'll remember 'Pelican Marketing' or 'Pelican something or other' long after you've forgotten my name and those of my competitors. That makes me a lot easier to find again.